The book cover design of a book is an important marketing tool that may assist persuade a potential buyer to purchase your book.

Published authors producing a carefully worded blurb for designing your book’s back cover can pique enough interest to get the customer to press the ‘Add to Cart’ button. Continue reading to learn how to write outstanding back cover copy.

Designing Your Book’s Back Cover of a Good Book: What to Look for

It would help if you planned to use the following prominent features on your book’s back cover:


A headline is a one-line extract designed to pique interest. It’s usually italicized or bolded, which might be an intriguing query or a thrilling line from the book.

The book’s tagline, often known as the book’s headline, is a line or two that appears on the book cover design.

It stands out and gets noticed right away. This is especially crucial in young adult and adult fiction since the tagline is your chance to invent a fascinating, intriguing teaser. It’s also vital to remember that the more extended book summary will be found on the inside flap of a book with a dust jacket.

In this situation, the tagline is likely to be the only text about the book on the back cover.


The blurb should be written in the third person, not exceed 200 words, and should include short, well-defined paragraphs that demonstrate what the reader may anticipate while reading your book.

This might consist of bullet points indicating how much the reader will learn from reading the book for nonfiction.

A book blurb, often shortened to just a blurb, is a compelling description of the subject matter of a book. It’s designed to pique people’s interests and persuade them to buy or read a book.

Because each genre has different aims, the components of a book summary are unique. So, let’s look at the distinctions between fiction and nonfiction book summaries.


After the description, provide a hook to entice readers to discover the secrets your book has to offer. It might be an obstacle, a promise, a quotation, or a question.

A book teaser is a concluding remark or question at the end of a book summary that tries to entice readers. In Kill Shot, it’s the belief that Mitch Rapp isn’t anything more hazardous than any other man. Readers are intrigued by this perilous individual’s actions in the future.

However, the teaser isn’t always a proclamation. It isn’t even always related to the book’s summary.

One excellent approach to capture a reader’s attention is to pose a question that needs an answer. You create curiosity in the reader by asking such a query—you put this notion in their minds that they can’t let go of until you provide an answer.

Better yet, set the stakes for the protagonist. Will he succeed in the end, or will something else happen? Make a reader in a phase of curiosity to know what happens after this conflict, so they’ll be compelled to read it!

Whatever you do, please don’t reveal the book’s conclusion (unless it’s nonfiction)!

Words of Praise.

If you’ve had a book review or endorsement added to your book cover design, go right ahead and incorporate it.

A book summary is generally shorter than the complete work. While a precise length varies by genre, it should not be too lengthy. Please keep it to 50 words or fewer for a children’s book. For chapter books, middle-grade novels, YA works, and adult fiction, aim for 150-200 words.

If you can’t reduce your narrative to anything less than a few lines, there’s a good chance it’s too complicated!

Remember that a book summary and marketing materials are not the same. A book summary directly engages a child, particularly in a picture book. In contrast, marketing materials usually appeal to a parent, informing them what their kid may get out of the book or how it instructs.

Author Bio

Designing you book’s back cover is where you can find a short biography with the author’s qualifications, including or without a photo. The author bio is included inside the back cover flap if it’s a book cover design.

A brief author bio should suffice. The author’s bio informs the reader about what else the author has written or whether this is his or her first book.

If the author has some unique expertise that qualifies them to write this book over other people, make a point of mentioning it. If the book is unusual or amusing, attempt to emphasize that!


The book’s ISBN and price are shown in the lower section of the book cover design. The barcode is a graphical representation of numbers linked to your book. The ISBN barcode, called the book code, is a scannable form of this number.

Because their price scanners cannot scan barcodes without prices, many major bookshops in the United States need barcodes with prices. It’s not a bad idea to include the actual book price on your barcode so readers can discover it quickly.

In Conclusion:

So, what are the benefits of having a back cover? And why does it matter? The answer is simple. A back cover can help increase sales and better engage with readers. It’s an essential part of any book and